Are You a Brick That’s Creating a Wall?

The other day I received a “Tweet” that teased with this line: “When you’re a brick, you can’t read the writing on the wall.”
My interest piqued, I clicked through to the blog it linked to and found yet another stern lecture on why it’s important to spend time working on your business rather than in it . . . if you let yourself get chewed up by the day to day, you won’t be able to see the forest for the trees blather.

Same story, different spin. Disappointed that I didn’t learn anything new after being reeled in, I moved on.

Except that I couldn’t get that line out of my head. And then it hit me like a ton of bricks (sorry, couldn’t resist that one)—more and more “bricks” are seeing the writing on the Wall every day!

And they’re doing it in cyberspace. More and more traditional bricks and mortar businesses are embracing social networking tools like Facebook (and its Wall feature), LinkedIn and Twitter. No longer the domain of high school and college kids, businesses are using these tools—with positive results—to market, to stay in touch with customers and to communicate with employees. The business presence in these communities has exploded so much in the last six months that my 18-year-old daughter recently sent me an article that proclaimed “Facebook is for old fogies.”

That’s not to say that social networking is a panacea for slow sales, that it will overcome poor management, or that it will mask ineffective business practices. Like anything else, social networking is a tool. You need to have a strategy for it. You need to be clear about your goals for it. And you need to discipline yourself and your staff so that it doesn’t consume all your time.

In this month’s issue of KC Small Business, you’ll find a special section on social networking and its business application, from a primer filled with terms for beginners to a case study of a business owner who taught herself how to use the tools and is now reaping the benefits. Check it out.

And, all you Bricks out there: Come read the writing on our Wall. KC Small Business now has a Facebook presence. Visit us here to become a fan and post your ideas, comments, videos and photos related to small business in Kansas City. Plus, you can follow us on Twitter at KCSmallBiz. Tweet tweet.

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About Smart Companies Thinking Bigger®

Kelly Scanlon is the owner and publisher of Thinking Bigger Business Media. She recently finished a term on the national board of directors of the National Association of Women Business Owners, and was the national chair from 2010-2011. An advocate for small business owners, Kelly sits on numerous boards and committees to advocate on behalf of small business owners. She has won several awards for her advocacy. Among them are the 2011 United Nations NGO Positive Peace Award on behalf of Kansas City area small business owners, the U.S. Small Business Administration's Region VII Women's Business Champion of the Year in 2009, and the Women in Business Advocate of the Year from the State of Kansas in 2006. In 2002, she won the SBA's Region VII Small Business Journalist of the Year Award (Missouri, Iowa, Nebraska, Kansas). Whatever your business stage—aspiring, startup, established, mature—Thinking Bigger Business Media has the resources you need to grow to the next level. We are a resource organization dedicated to providing the strategic, "how-to" information small business owners need to become more productive and more profitable. We also provide information that helps owners connect with resources within the business community that can help them grow. We deliver that information through a variety of media products and other channels easily accessible to business owners.
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