The other day I received a “Tweet” that teased with this line: “When you’re a brick, you can’t read the writing on the wall.”
My interest piqued, I clicked through to the blog it linked to and found yet another stern lecture on why it’s important to spend time working on your business rather than in it . . . if you let yourself get chewed up by the day to day, you won’t be able to see the forest for the trees blather.
Same story, different spin. Disappointed that I didn’t learn anything new after being reeled in, I moved on.
Except that I couldn’t get that line out of my head. And then it hit me like a ton of bricks (sorry, couldn’t resist that one)—more and more “bricks” are seeing the writing on the Wall every day!
And they’re doing it in cyberspace. More and more traditional bricks and mortar businesses are embracing social networking tools like Facebook (and its Wall feature), LinkedIn and Twitter. No longer the domain of high school and college kids, businesses are using these tools—with positive results—to market, to stay in touch with customers and to communicate with employees. The business presence in these communities has exploded so much in the last six months that my 18-year-old daughter recently sent me an article that proclaimed “Facebook is for old fogies.”
That’s not to say that social networking is a panacea for slow sales, that it will overcome poor management, or that it will mask ineffective business practices. Like anything else, social networking is a tool. You need to have a strategy for it. You need to be clear about your goals for it. And you need to discipline yourself and your staff so that it doesn’t consume all your time.
In this month’s issue of KC Small Business, you’ll find a special section on social networking and its business application, from a primer filled with terms for beginners to a case study of a business owner who taught herself how to use the tools and is now reaping the benefits. Check it out.
And, all you Bricks out there: Come read the writing on our Wall. KC Small Business now has a Facebook presence. Visit us here to become a fan and post your ideas, comments, videos and photos related to small business in Kansas City. Plus, you can follow us on Twitter at KCSmallBiz. Tweet tweet.