Seen on a Billboard

Usually when I’m driving or walking, I get very lost in thought and focused on what’s directly in front of me. But yesterday as I was driving south on I-35 coming out of the downtown loop, a very simple billboard managed to capture my attention.

It said: “Economics 101: Recessions End.”

How is that for some succint messaging? I don’t know whether it was intended for consumers or businesses or both, but a powerful message screamed at me through that minimal wording:

There’s a future out there where we’ll once again enjoy favorable economic conditions – and, as a business owner, what have I done to position my business for tomorrow’s opportunities?

How does your business look coming out of this nasty economic downturn? Are you poised to take advantage of the end of the recession? Positioned to grab some additional market share? Are you running a tighter, leaner business across the board – with people, processes and procedures?

It’s been easy to march through the last year fixated on the recession and focused on survival. But we have to remember that like everything else, recessions do end, and if we haven’t started thinking about and planning for life after the recession, we may miss out on a lot of opportunity.

Advertisements

About Smart Companies Thinking Bigger®

Kelly Scanlon is the owner and publisher of Thinking Bigger Business Media. She recently finished a term on the national board of directors of the National Association of Women Business Owners, and was the national chair from 2010-2011. An advocate for small business owners, Kelly sits on numerous boards and committees to advocate on behalf of small business owners. She has won several awards for her advocacy. Among them are the 2011 United Nations NGO Positive Peace Award on behalf of Kansas City area small business owners, the U.S. Small Business Administration's Region VII Women's Business Champion of the Year in 2009, and the Women in Business Advocate of the Year from the State of Kansas in 2006. In 2002, she won the SBA's Region VII Small Business Journalist of the Year Award (Missouri, Iowa, Nebraska, Kansas). Whatever your business stage—aspiring, startup, established, mature—Thinking Bigger Business Media has the resources you need to grow to the next level. We are a resource organization dedicated to providing the strategic, "how-to" information small business owners need to become more productive and more profitable. We also provide information that helps owners connect with resources within the business community that can help them grow. We deliver that information through a variety of media products and other channels easily accessible to business owners.
This entry was posted in Entrepreneurial Insights & Observations. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s