Starting With Just the Shirt on Your Back

An entrepreneur down in Jacksonville, Florida, has put a new twist on the old adage of someone giving you the shirt off their back . . .

He actually puts your shirt on his back, and he has a thriving entrepreneurial enterprise as a result.

Jason Sadler started a company called, and he spends every day of the year wearing a different shirt for companies that pay him according to the face value of whatever calendar day it is. Catch him on January 1, and you pay him $1. Wait until December 31, and you pony up $365.

Besides wearing your shirt about town, Jason also throws in tweets on Twitter, photos posted on his blog and Flickr, videos uploaded to YouTube and, and your company’s logo and Web site featured on his online calendar.

Do the math – Jason is earning a salary approaching six figures for getting dressed every morning and using social media to hype your company. And he’s expanding. He sold out all the days in 2009 and already has most of the days in 2010 spoken for. So, he hired a guy in Los Angeles, California, who will also be wearing the shirt. Double the dollars – at twice the price, you get two guys in your shirt, two time zones and twice the exposure. 

There’s always a way to make a buck, but an entrepreneurial mind and attitude will usually find a way to turn it into a bonafide company. Now Jason is also selling actual t-shirts and offering other add-ons that are becoming just as popular as his original concept.

At a time when so many are scratching their heads to figure out how to monetize social media, Jason started with just the shirt on his back.



About Smart Companies Thinking Bigger®

Kelly Scanlon is the owner and publisher of Thinking Bigger Business Media. She recently finished a term on the national board of directors of the National Association of Women Business Owners, and was the national chair from 2010-2011. An advocate for small business owners, Kelly sits on numerous boards and committees to advocate on behalf of small business owners. She has won several awards for her advocacy. Among them are the 2011 United Nations NGO Positive Peace Award on behalf of Kansas City area small business owners, the U.S. Small Business Administration's Region VII Women's Business Champion of the Year in 2009, and the Women in Business Advocate of the Year from the State of Kansas in 2006. In 2002, she won the SBA's Region VII Small Business Journalist of the Year Award (Missouri, Iowa, Nebraska, Kansas). Whatever your business stage—aspiring, startup, established, mature—Thinking Bigger Business Media has the resources you need to grow to the next level. We are a resource organization dedicated to providing the strategic, "how-to" information small business owners need to become more productive and more profitable. We also provide information that helps owners connect with resources within the business community that can help them grow. We deliver that information through a variety of media products and other channels easily accessible to business owners.
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