Most people start a business because they are thinking bigger. They see opportunities to grow—to broaden their knowledge, to create personal wealth, to meet more people, to somehow make a difference. They are high achieving, competitive individuals who derive satisfaction from achievement rather than seniority, from the freedom to act on ideas rather than play office politics.
Why did you start your business?
To be your own boss . . . do something you’re passionate about . . . make a product or offer a service better than someone else . . .make a difference in your employees’ or customers’ lives?
Whatever the reason, you probably realized fairly soon that the struggle to launch a new business is also a great lesson in humility—you run into roadblocks, you lack knowledge, you don’t always have the resources you need to carry out those grand ideas, and you discover that sometimes those ideas aren’t so feasible after all, and they fail.
So, tell me again, after all the challenges you’ve been through, why did you start your business? Oh, yeah . . . because you’re Thinking Bigger. Because you have a passion to achieve something greater than your current experience, despite the obstacles. Because you possess a mindset that embraces change and possibility, despite the naysayers.
And right now there are a lot of naysayers. A lot of politicians, businesspeople and media folks who want to focus on the negative. Sure, we’re just now turning the corner on a major economic recession and no one is certain what tomorrow will bring, much less what next week or next month or next year will deliver.
But, remember, you Think Bigger. And the attitude that drives that mindset is contagious. Thinking Bigger infects everyone around you, gives them a “permission” of sorts to think about possibility. And then they spread it too. Think Bigger. It’s catching. It’s the best business-building tool I know.