These days you could make it your full-time business just trying to keep up with the features Google keeps adding to help your business.
Remember when Google Maps was the latest and greatest? Recently, Google renamed its Business Center to Google Places and rolled out several new features that allow local businesses to create directory pages on Google, even going as far as giving businesses the opportunity to add coupons that can be redeemed at their stores.
And just now I got a notice that Google has added a feature to Street View that pops up the names of local businesses with a link back to their Web sites as you move around “the neighborhood.” The names, links and other relevant contact information actually pops up in a box that is overlayed on the tops of the buildings.
Recently Thinking Bigger Business Media was fortunate to have John Jantsch and Shelly Kramer, two social media powerhouses, present to our 25 Under 25 alumni. The one thing they stressed more than anything else is that even with the global reach the Internet affords, some of the best social media and search tools exist for doing business locally. Both encouraged the workshop participants to take advantage of all the free online profiles, alerts and other tools that are out there for promoting your business. Much like the land grab of the Old West, all you have to do is claim them. Make sure you do.