We hear a lot these days about the economic force of women – whether it’s the numbers reflecting how women-owned business owners outpace their male-owned counterparts, the growing decision-making influence of women on consumer products, or the increasing trend of women as the family breadwinner.
With Mother’s Day coming up this weekend, I thought you would be interested in the economic impact of that special day.
First, a little bit about how Mother’s Day started. The driving force behind Mother’s Day was Anna Jarvis, who organized observances in Grafton, W.Va., and Philadelphia on May 10, 1908. As the annual celebration became popular around the country, Jarvis asked members of Congress to set aside a day to honor mothers. She finally succeeded in 1914, when Congress designated the second Sunday in May as Mother’s Day. I wonder if she ever envisioned these numbers:
To give you some perspective of the size of the pool of women being honored, there were an estimated 85.4 million mothers in the United States in 2008.
There are approximately 18,509 florist establishments nationwide, and their 89,741 employees are very busy this week preparing, selling and delivering floral arrangements for Mother’s Day this Sunday. The flowers you buy for your mom have a good chance of having been grown in California. Among the 15 surveyed states, California was the leading provider of cut flowers in 2009., accounting for 75 percent of domestic flower production ($269 million out of $359 million at wholesale value) in those states.
If you’re a last-minute greeting card purchaser and find yourself four rows deep (not counting shopping carts) in the greeting card aisle, here’s something to ponder as you wait your turn to choose a card: There are 11,715 employees working for the 107 greeting-card publishing establishments. And, yes, they are all in line with you right now.
If your mother or wife would rather smell like a flower than smell a flower, you have several stores you can turn to when you make a selection. There are 14,027 cosmetic, beauty supply and perfume stores nationwide.
And, if jewelry is your gift of choice, the United States is home to 26,683 jewelry stores.
Happy Mother’s Day!