Mothers Mean Money – and Lots of It!

We hear a lot these days about the economic force of women – whether it’s the numbers reflecting how women-owned business owners outpace their male-owned counterparts, the growing decision-making influence of women on consumer products, or the increasing trend of women as the family breadwinner.

With Mother’s Day coming up this weekend, I thought you would be interested in the economic impact of that special day.

First, a little bit about how Mother’s Day started. The driving force behind Mother’s Day was Anna Jarvis, who organized observances in Grafton, W.Va., and Philadelphia on May 10, 1908. As the annual celebration became popular around the country, Jarvis asked members of Congress to set aside a day to honor mothers. She finally succeeded in 1914, when Congress designated the second Sunday in May as Mother’s Day. I wonder if she ever envisioned these numbers:

To give you some perspective of the size of the pool of women being honored, there were an estimated 85.4 million mothers in the United States in 2008.

There are approximately 18,509 florist establishments nationwide, and their 89,741 employees are very busy this week preparing, selling and delivering floral arrangements for Mother’s Day this Sunday. The flowers you buy for your mom have a good chance of having been grown in California. Among the 15 surveyed states, California was the leading provider of cut flowers in 2009., accounting for 75 percent of domestic flower production ($269 million out of $359 million at wholesale value) in those states.

If you’re a last-minute greeting card purchaser and find yourself four rows deep (not counting shopping carts) in the greeting card aisle, here’s something to ponder as you wait your turn to choose a card: There are 11,715 employees working for the 107 greeting-card publishing establishments. And, yes, they are all in line with you right now.

If your mother or wife would rather smell like a flower than smell a flower, you have several stores you can turn to when you make a selection. There are 14,027 cosmetic, beauty supply and perfume stores nationwide.

And, if jewelry is your gift of choice, the United States is home to 26,683 jewelry stores.

Happy Mother’s Day!

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About Smart Companies Thinking Bigger®

Kelly Scanlon is the owner and publisher of Thinking Bigger Business Media. She recently finished a term on the national board of directors of the National Association of Women Business Owners, and was the national chair from 2010-2011. An advocate for small business owners, Kelly sits on numerous boards and committees to advocate on behalf of small business owners. She has won several awards for her advocacy. Among them are the 2011 United Nations NGO Positive Peace Award on behalf of Kansas City area small business owners, the U.S. Small Business Administration's Region VII Women's Business Champion of the Year in 2009, and the Women in Business Advocate of the Year from the State of Kansas in 2006. In 2002, she won the SBA's Region VII Small Business Journalist of the Year Award (Missouri, Iowa, Nebraska, Kansas). Whatever your business stage—aspiring, startup, established, mature—Thinking Bigger Business Media has the resources you need to grow to the next level. We are a resource organization dedicated to providing the strategic, "how-to" information small business owners need to become more productive and more profitable. We also provide information that helps owners connect with resources within the business community that can help them grow. We deliver that information through a variety of media products and other channels easily accessible to business owners.
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