Today is the Rapture. The world as we know it was supposed to end at 6 p.m., but here I am writing at exactly the designated hour, and I am still very much a citizen of Planet Earth. However, I don’t recall a time zone being announced. Since I’m located in the Central time zone, I may still have two hours left if predictions were based on Pacific time.
Fittingly, earlier today, I watched a story on CNN featuring Centers for Disease Control and Prevention spokesman David Daigle explaining how to prepare for a zombie apocalypse. The CDC is the government agency charged with protecting public health and safety.
The agency has put up a page on its website explaining how to deal with the “zombie apocalypse,” complete with instructions for making an emergency preparedness kit. According to the website, once you’ve made your emergency kit, you should “sit down with your family and come up with an emergency plan. This includes where you would go and who you would call if zombies started appearing outside your doorstep. You can also implement this plan if there is a flood, earthquake or other emergency.”
Does the CDC really believe that zombies are about to take over? Of course not. But the agency capitalized on the public’s fascination with zombies and media reports of the impending Rapture to get a very important message out. We need to prepare for the unpredictable and the unexpected. In just the last year, we’ve witnessed the Gulf oil disaster, tsunamis and nuclear tragedy in Japan, devastating tornados in the southeastern United States and torrential rain and flooding in the Midwest. These are catastrophes on a major scale. But every day, businesses across the country succumb to dangers such as fire, vandalism, theft, data loss and other unfortunate circumstances that don’t make the national news.
Your business, no matter how small, is susceptible. While I have no doubt that we’ll all live to see another day in spite of the end of the world predictions, I also know that some businesses won’t open their doors on Monday morning because of a calamity the owner hadn’t planned for.
Don’t let lack of preparedness be the end of your business. Make sure it’s protected and prepared to live another day should a real emergency occur.