How Zombies Can Save Your Business

Today is the Rapture. The world as we know it was supposed to end at 6 p.m., but here I am writing at exactly the designated hour, and I am still very much a citizen of Planet Earth. However, I don’t recall a time zone being announced. Since I’m located in the Central time zone, I may still have two hours left if predictions were based on Pacific time.

Fittingly, earlier today, I watched a story on CNN featuring Centers for Disease Control and Prevention spokesman David Daigle explaining how to prepare for a zombie apocalypse. The CDC is the government agency charged with protecting public health and safety.

The agency has put up a page on its website explaining how to deal with the “zombie apocalypse,” complete with instructions for making an emergency preparedness kit. According to the website, once you’ve made your emergency kit, you should “sit down with your family and come up with an emergency plan. This includes where you would go and who you would call if zombies started appearing outside your doorstep. You can also implement this plan if there is a flood, earthquake or other emergency.”

Does the CDC really believe that zombies are about to take over? Of course not. But the agency capitalized on the public’s fascination with zombies and media reports of the impending Rapture to get a very important message out. We need to prepare for the unpredictable and the unexpected. In just the last year, we’ve witnessed the Gulf oil disaster, tsunamis and nuclear tragedy in Japan, devastating tornados in the southeastern United States and torrential rain and flooding in the Midwest. These are catastrophes on a major scale. But every day, businesses across the country succumb to dangers such as fire, vandalism, theft, data loss and other unfortunate circumstances that don’t make the national news.

Your business, no matter how small, is susceptible. While I have no doubt that we’ll all live to see another day in spite of the end of the world predictions, I also know that some businesses won’t open their doors on Monday morning because of a calamity the owner hadn’t planned for.

Don’t let lack of preparedness be the end of your business. Make sure it’s protected and prepared to live another day should a real emergency occur.


About Smart Companies Thinking Bigger®

Kelly Scanlon is the owner and publisher of Thinking Bigger Business Media. She recently finished a term on the national board of directors of the National Association of Women Business Owners, and was the national chair from 2010-2011. An advocate for small business owners, Kelly sits on numerous boards and committees to advocate on behalf of small business owners. She has won several awards for her advocacy. Among them are the 2011 United Nations NGO Positive Peace Award on behalf of Kansas City area small business owners, the U.S. Small Business Administration's Region VII Women's Business Champion of the Year in 2009, and the Women in Business Advocate of the Year from the State of Kansas in 2006. In 2002, she won the SBA's Region VII Small Business Journalist of the Year Award (Missouri, Iowa, Nebraska, Kansas). Whatever your business stage—aspiring, startup, established, mature—Thinking Bigger Business Media has the resources you need to grow to the next level. We are a resource organization dedicated to providing the strategic, "how-to" information small business owners need to become more productive and more profitable. We also provide information that helps owners connect with resources within the business community that can help them grow. We deliver that information through a variety of media products and other channels easily accessible to business owners.
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