Steve Jobs’ Jobs Legacy

The narrative of a commercial for Apple’s “Think Different” campaign, and often attributed to Steve Jobs, was making the rounds on Facebook and Twitter tonight, in the wake of the news of Jobs’ death:

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

Anyone following the news of Jobs’ death on social media the last few hours has to be struck by the extent of his revolutionary contributions over the last few decades. We all knew Steve Jobs was a creative genius. Even people who are not Apple groupies cannot deny that he was a tech pioneer. But witnessing the roll call of his accomplishments played out in condensed fashion during one short evening of tweets somehow reinforces the magnitude of his genius. Not a one-trick pony visionary with a single product, cure or idea that changed the world, Jobs was a genius who introduced innovation after innovation that indeed pushed the human race forward and radically changed the boundaries of how we work and play.

Still, of all these contributions, something that I read somewhere shortly after he resigned in August struck me as being perhaps his greatest contribution: He and Apple have created nearly 50,000 jobs. And if you count the spinoff companies Jobs and Apple have inspired, the young techies who are developing apps for all the products Apple produced, the people who started companies – tech or not – simply because Jobs inspired them, and the companies that owe their ability to operate, innovate and grow because of the products Jobs created, well . . . I think you can see how staggering that “Jobs” number becomes.

Jobs’ “Jobs Legacy” reinforces why innovation in this country needs to be supported.


About Smart Companies Thinking Bigger®

Kelly Scanlon is the owner and publisher of Thinking Bigger Business Media. She recently finished a term on the national board of directors of the National Association of Women Business Owners, and was the national chair from 2010-2011. An advocate for small business owners, Kelly sits on numerous boards and committees to advocate on behalf of small business owners. She has won several awards for her advocacy. Among them are the 2011 United Nations NGO Positive Peace Award on behalf of Kansas City area small business owners, the U.S. Small Business Administration's Region VII Women's Business Champion of the Year in 2009, and the Women in Business Advocate of the Year from the State of Kansas in 2006. In 2002, she won the SBA's Region VII Small Business Journalist of the Year Award (Missouri, Iowa, Nebraska, Kansas). Whatever your business stage—aspiring, startup, established, mature—Thinking Bigger Business Media has the resources you need to grow to the next level. We are a resource organization dedicated to providing the strategic, "how-to" information small business owners need to become more productive and more profitable. We also provide information that helps owners connect with resources within the business community that can help them grow. We deliver that information through a variety of media products and other channels easily accessible to business owners.
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