Every Company Is a Technology Company

When you think about it, there’s more truth in that statement than not. Whether you’re the owner of a marketing agency, retail establishment, construction company, financial services company, or engineering or architectural firm, the truth is that technology is core to your business. Think about how dependent you are on technology not just for innovation in your industry, but for providing customer service, connecting to employees and critical information, delivery of products and services, and more.

On the flip side, think about how much technology has penetrated your customers’ lives, changing their habits and expectations. Advances in Smartphone technology, in particular, deliver freedom of access: 24/7 access to the knowledge of the Internet, access to content of all types (documents, books, articles), access to media, and perhaps most important, access to immediacy. We carry almost our entire lives with us in our pocket or our purse. Like it or not, we live in a world in which technology drives action, access and even priorities—how many people do you know who live their lives by the blinking light or the ringtone alert?

Technology also pits your business against unlikely competitors. A friend told me that she now measures all her online shopping experiences by the standards of one company. That company has made it so easy for her to order online that she expects the same from any company she tries to patronize online, regardless of the industry.

The bottom line is that technology is about more than the desktops you have networked around a server in your office—if you even still operate that way. It’s about more than hardware and devices. Smart businesses know that technology is now more about access and customer experience.

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About Smart Companies Thinking Bigger®

Kelly Scanlon is the owner and publisher of Thinking Bigger Business Media. She recently finished a term on the national board of directors of the National Association of Women Business Owners, and was the national chair from 2010-2011. An advocate for small business owners, Kelly sits on numerous boards and committees to advocate on behalf of small business owners. She has won several awards for her advocacy. Among them are the 2011 United Nations NGO Positive Peace Award on behalf of Kansas City area small business owners, the U.S. Small Business Administration's Region VII Women's Business Champion of the Year in 2009, and the Women in Business Advocate of the Year from the State of Kansas in 2006. In 2002, she won the SBA's Region VII Small Business Journalist of the Year Award (Missouri, Iowa, Nebraska, Kansas). Whatever your business stage—aspiring, startup, established, mature—Thinking Bigger Business Media has the resources you need to grow to the next level. We are a resource organization dedicated to providing the strategic, "how-to" information small business owners need to become more productive and more profitable. We also provide information that helps owners connect with resources within the business community that can help them grow. We deliver that information through a variety of media products and other channels easily accessible to business owners.
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