When you think about it, there’s more truth in that statement than not. Whether you’re the owner of a marketing agency, retail establishment, construction company, financial services company, or engineering or architectural firm, the truth is that technology is core to your business. Think about how dependent you are on technology not just for innovation in your industry, but for providing customer service, connecting to employees and critical information, delivery of products and services, and more.
On the flip side, think about how much technology has penetrated your customers’ lives, changing their habits and expectations. Advances in Smartphone technology, in particular, deliver freedom of access: 24/7 access to the knowledge of the Internet, access to content of all types (documents, books, articles), access to media, and perhaps most important, access to immediacy. We carry almost our entire lives with us in our pocket or our purse. Like it or not, we live in a world in which technology drives action, access and even priorities—how many people do you know who live their lives by the blinking light or the ringtone alert?
Technology also pits your business against unlikely competitors. A friend told me that she now measures all her online shopping experiences by the standards of one company. That company has made it so easy for her to order online that she expects the same from any company she tries to patronize online, regardless of the industry.
The bottom line is that technology is about more than the desktops you have networked around a server in your office—if you even still operate that way. It’s about more than hardware and devices. Smart businesses know that technology is now more about access and customer experience.