It Can Wait

Entrepreneurs, for all their self-motivation and drive, are also well-known procrastinators.

How many times have you lost yourself in your Twitter feed, took an unnecessary walk around the office to “see what your staff is doing,” or immersed yourself in easy, non-meaningful “work” because you’re avoiding a challenging task or one you don’t especially like doing?

Through these diversions we are simply saying “It Can Wait” to a more relevant undertaking. Sooner or later, though, a successful entrepreneur has to stop saying “It Can Wait” to get anything substantial done, and that takes discipline. It also takes discipline to actually encourage an “It Can Wait” attitude in one critical instance.

When it comes to texting and driving.

Texting drivers are 23 times more likely to be in an accident, and it’s not just a teen thing—49 percent of commuters self-report texting while driving, compared to 43 percent of teens.

It only takes a second to change the lives of many forever. That change could include your business too. If your employees drive “in the course and scope of their employment,” you can be liable and sued if an employee causes an accident while texting and driving, whether the employee drove a company car or used his own vehicle.

To end texting and driving, AT&T, Sprint, T-Mobile USA, Inc. and Verizon, as well as more than 200 other organizations and thousands of caring individuals have launched the “It Can Wait” campaign. The movement has inspired more than 2 million pledges through ItCanWait.com, on Facebook, through text-to-pledge and tweet-to-pledge, and at events.

The campaign will culminate on Sept. 19, a national day of action to get people to take the pledge to not text and drive.

If you’re still not convinced that saving lives, and possibly saving your business, should be one of your highest priorities, then go to YouTube and watch the new documentary directed by acclaimed film maker Werner Herzog “From One Second to the Next,” which highlights the aftermath of texting and driving.

Hold your team accountable. Hold yourself accountable. Join me in taking the pledge to never text and drive at www.itcanwait.com. That can’t wait.

Advertisements

About Smart Companies Thinking Bigger®

Kelly Scanlon is the owner and publisher of Thinking Bigger Business Media. She recently finished a term on the national board of directors of the National Association of Women Business Owners, and was the national chair from 2010-2011. An advocate for small business owners, Kelly sits on numerous boards and committees to advocate on behalf of small business owners. She has won several awards for her advocacy. Among them are the 2011 United Nations NGO Positive Peace Award on behalf of Kansas City area small business owners, the U.S. Small Business Administration's Region VII Women's Business Champion of the Year in 2009, and the Women in Business Advocate of the Year from the State of Kansas in 2006. In 2002, she won the SBA's Region VII Small Business Journalist of the Year Award (Missouri, Iowa, Nebraska, Kansas). Whatever your business stage—aspiring, startup, established, mature—Thinking Bigger Business Media has the resources you need to grow to the next level. We are a resource organization dedicated to providing the strategic, "how-to" information small business owners need to become more productive and more profitable. We also provide information that helps owners connect with resources within the business community that can help them grow. We deliver that information through a variety of media products and other channels easily accessible to business owners.
This entry was posted in Commentary on Business News and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s