Entrepreneurs, for all their self-motivation and drive, are also well-known procrastinators.
How many times have you lost yourself in your Twitter feed, took an unnecessary walk around the office to “see what your staff is doing,” or immersed yourself in easy, non-meaningful “work” because you’re avoiding a challenging task or one you don’t especially like doing?
Through these diversions we are simply saying “It Can Wait” to a more relevant undertaking. Sooner or later, though, a successful entrepreneur has to stop saying “It Can Wait” to get anything substantial done, and that takes discipline. It also takes discipline to actually encourage an “It Can Wait” attitude in one critical instance.
When it comes to texting and driving.
Texting drivers are 23 times more likely to be in an accident, and it’s not just a teen thing—49 percent of commuters self-report texting while driving, compared to 43 percent of teens.
It only takes a second to change the lives of many forever. That change could include your business too. If your employees drive “in the course and scope of their employment,” you can be liable and sued if an employee causes an accident while texting and driving, whether the employee drove a company car or used his own vehicle.
To end texting and driving, AT&T, Sprint, T-Mobile USA, Inc. and Verizon, as well as more than 200 other organizations and thousands of caring individuals have launched the “It Can Wait” campaign. The movement has inspired more than 2 million pledges through ItCanWait.com, on Facebook, through text-to-pledge and tweet-to-pledge, and at events.
The campaign will culminate on Sept. 19, a national day of action to get people to take the pledge to not text and drive.
If you’re still not convinced that saving lives, and possibly saving your business, should be one of your highest priorities, then go to YouTube and watch the new documentary directed by acclaimed film maker Werner Herzog “From One Second to the Next,” which highlights the aftermath of texting and driving.
Hold your team accountable. Hold yourself accountable. Join me in taking the pledge to never text and drive at www.itcanwait.com. That can’t wait.