To call today’s marketplace competitive is an understatement. Just about every business owner I know is focused on how to stay relevant, provide quality, streamline processes and make a profit—all things any business owner should pay attention to, but today there seems to be additional urgency.
One caveat: You must still stay true to your core mission and strengths. Strive to make your business everything it can be, but don’t lose sight of what you do well and who your target customer is.
Here at Thinking Bigger Business Media, we are making a lot of changes. But one thing we never forget is whom we serve: growth-minded small business owners, primarily those with 100 or fewer employees. Our editorial doesn’t try to be everything to everyone—it serves small business owners who want to grow their businesses. We don’t go for trendy, bandwagon product offerings that don’t serve this core audience, just to bring in additional revenue. So, bottom line, literally, we are about small business owners.
With that in mind, we are excited to announce the launch of the Smart Companies Thinking Bigger® Radio Network in October. Each day you’ll find a lineup of hosts bringing you expert advice on some aspect of running your business, offering tips for being a smart business person, showcasing successful entrepreneurs and generally sharing the kind of in-the-trenches experiences that will make a difference for your business. You can tune in daily at http://www.blogtalkradio.com. We will be adding new hosts each month, so stay tuned! You can find the current lineup at www.blogtalkradio.com/smartcompaniesthinkingbigger.
To roll out this lineup, long-time radio personality and producer Mary McKenna has joined our staff full time as executive producer. We also welcome Jen Ross, a new graphic designer who joins our team this month, and Darcie Blake and Todd Rein, who have joined us as business development associates. We’re excited to have them on board, and we’re even more excited that their contributions will allow us to serve our core audience of growth-minded small business owners even better!