3 Things I Learned Last Week 4.19.15

1. How to Fascinate
We hear a lot about how the marketing messages for our companies need to attract attention in order to stand out from the multitude of other information our prospects are inundated with every single day.

But have you ever thought about how YOU stand out? I recently interviewed Sally Hogshead, a Hall of Fame speaker, best-selling author of “How the World Sees You,” and the world’s leading expert on fascination.

Want to find out how YOU “fascinate”? Take the test yourself and discover your Fascination Advantage in just a few minutes. Simply visit http://HowToFascinate.com/YOU and use the access code thinkbigger. Find out what makes you intensely valuable to others, so the world will see you at your best.

2. Lessons from an Everest Climb
Looking for a good read on leadership? Get a copy of “On the Edge” by mountaineer Alison Levine. Last week I attended the annual Go Red for Women luncheon and Levine was the keynote speaker. In spite of her congenital heart defect, Levine has climbed seven of the world’s most imposing summits, including Mount Everest.

One of the things she talked about was the climb itself. Scaling Everest is not, as you might think, a straight and slow climb to the 26,000-foot summit. Instead, from base camp, over a series of many days, the climbers hike to the next camp, and then return to the original camp. Then they go back up to an even higher camp, and then come all the way back down again. They repeat this exercise of ups and downs, getting used to the altitude and environment until they reach the camp from which they will finally finish their journey to the summit. Sound like a business lesson in there somewhere? I, for one, can’t wait to read the entire book.

3. Women in STEM Through History
Women have been making important innovations in science, engineering and technology long before the recent emphasis on getting more women involved in these fields. The Central Exchange sent an announcement recently promoting an event on May 14 that celebrates and discusses women in STEM throughout history.

From the CX email, I learned that a woman invented the computer compiler. A woman developed the first effective childhood leukemia drug. A woman invented Kevlar, and a woman’s efforts led to the banning of DDT. And, a woman developed the algorithms used to evaluate electric utility transmission systems today.

We seem to have forgotten some of these important contributions, so kudos to the CX for hosting this program. You can get more details and register here.

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About Smart Companies Thinking Bigger®

Kelly Scanlon is the owner and publisher of Thinking Bigger Business Media. She recently finished a term on the national board of directors of the National Association of Women Business Owners, and was the national chair from 2010-2011. An advocate for small business owners, Kelly sits on numerous boards and committees to advocate on behalf of small business owners. She has won several awards for her advocacy. Among them are the 2011 United Nations NGO Positive Peace Award on behalf of Kansas City area small business owners, the U.S. Small Business Administration's Region VII Women's Business Champion of the Year in 2009, and the Women in Business Advocate of the Year from the State of Kansas in 2006. In 2002, she won the SBA's Region VII Small Business Journalist of the Year Award (Missouri, Iowa, Nebraska, Kansas). Whatever your business stage—aspiring, startup, established, mature—Thinking Bigger Business Media has the resources you need to grow to the next level. We are a resource organization dedicated to providing the strategic, "how-to" information small business owners need to become more productive and more profitable. We also provide information that helps owners connect with resources within the business community that can help them grow. We deliver that information through a variety of media products and other channels easily accessible to business owners.
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